TORONTO, ON – August 13, 2025 – While many Canadians are dreaming of sun-soaked beaches and open roads, organized insurance crime is working overtime to turn those dreams into nightmares. Équité Association is putting Canadians firmly in the driver’s seat, arming them with the knowledge and tools to spot and stop insurance crime before it puts a dent in their summer plans. Through its “Fraud Never Takes a Vacation” campaign Équité is sounding the alarm on emerging fraud trends, empowering everyone to recognize the red flags and protect themselves from becoming an unwitting victim.

Équité is providing Canadians with practical easy-to-understand summer tips to proactively avoid common insurance fraud schemes, ensuring safer roads and a more secure summer for drivers and their communities.

“Insurance crime is not just paperwork, it is organized, calculated, and often devastating for real people,” says Betty Ng, Director, Investigative Services, Équité Association. “Fraud has evolved. Criminal networks are targeting everyday Canadians with sophisticated schemes that fund wider criminal activity. On behalf of our members, we are uniting the insurance industry to protect communities, prevent crime, and help stop fraud before it starts.”

Équité’s “Fraud Never Takes a Vacation” awareness campaign aims to raise awareness through helpful tips and articles:

• Too good to be true: How to spot a shady summer ride with tips on how to spot re-VIN fraud
• ‍Renting a car? Don’t get taken for a ride focusing on vehicle rental theft
• Protect your summer road trip from staged collisions with tips on how to avoid becoming a victim  

Canadians will be able to find fraud awareness content on Équité’s LinkedIn page and website (www.equiteassociation.com). Additionally, Équité is sharing key trends with front-line insurance experts including brokers and agents.

About Équité Association

As the national authority on insurance crime and fraud prevention, Équité Association is a not-for-profit organization supporting Canadian property and casualty (P&C) insurers. Équité combats the insurance crime problem that takes advantage of vulnerable Canadians by deploying advanced analytics, intelligence best practices, and coordinated investigations. Delivering improved service and fraud analytics for vehicle, property, and cargo recovery to its members, Équité collaborates with law enforcement, partners and industry organizations to protect Canadians against exploitation.