Équité Association launch marks milestone moment for crime prevention across insurance industry


Founded in 2021, Équité Association was created to protect Canadians and contribute to a more equitable world by tackling insurance fraud and crime.

As a not-for-profit, independent organization, Équité Association supports Canadian insurers to fight fraud by using advanced analytics, intelligence best practices, and coordinated investigations.

We are proudly industry-founded and member-driven: our members are invested in protecting their customers and keeping crime out of Canada.

In February 2020, the advisory group comprised of members from across the property & casualty industry proposed a plan for a single anti-fraud entity, consolidating anti-fraud services and creating a collaboration framework for the industry.

Combining expert investigative services and advanced analytics, Équité provides the industry with a unified organization, delivering improved service and fraud analytics for vehicle and cargo recovery. Leveraging existing relationships with law enforcement, committees, and industry organizations, Équité Association delivers value to its members and Canadians by working to eradicate insurance fraud and crime.  

Giving the industry a central vantage point on insurance crime
Équité Values
Make a Difference
Provide products, services, and advice that help members succeed as an industry.
Invest in each other’s success, exploring possibilities together.
Take responsibility and celebrate along the way.
Integrity and Accountability
Build a trusted reputation through consistency and value.
Responsive solutions and measurable goals.
Evaluate risk, prepare and pivot as required.
Collaborate and Contribute
Be accountable – seek shared goals and provide mutual support.
Speak up and speak out; ask questions; encourage debate.
Plan and execute to the best standards possible.
Diversity & Inclusion
Value diversity in who we are and all we do.
Seek other perspectives; respect all voices.
Check in with ourselves for health, learning and work/life integration.
Connect with Purpose
Be an Équité ambassador – supporting Équité products and services honestly & ethically.
Make room to connect with our communities in which we work and live.
Have fun and keep your sense of humour.
Interested in joining the Équité team?